What customers bring home except the product? Is there a way to expose them to the new idea of more sustainable living? I found an answer and an inspiration through the process of making biomaterials at home. It shows me that every aspect of design matters. And there is a craft behind each object. At the end material is what we touch and see. Design proposal explore and combine alternative ways of retail and farming.

In a current culture of plastic, packaged food and other beautiful objects that are easily thrown away and replaced with new ones, it easy to forget where the food came from. After all food is what we all need, and it is what people purchase and bring home more often than anything else. The question is: What the customer bring home except the product? Is there a way to expose the client to the new idea?

A successful design would have that one key feature that make people say: ‘I’ve been there! And I’ve learned something new!’ to their friends and spread the idea further.

Looking deeper into the subject or BioSolutions and biomaterials opens the whole new world of alternatives opens to me. The more inspiring way of bringing the nature to the city. I found a passion and an inspiration in biomaterials. They show the design is a process, where every aspect matters. And there is a craft behind each object. At the end material is what we touch and see.

I believe architecture shapes behaviour. And I believe customers will bring back home not only the food but the idea of more sustainable living.