The Hub exists as a symbol of how a city should develop with a focus onto its infrastructure, materiality and user basis in the twenty first century.

Throughout its evolution as a city, Nottingham has housed close ties to the cycling industry, as well as impacted globally the way the bicycle was perceived and utilised; not just at a moment in time, but throughout generations it helped to create cultural icons. Nottingham stood as the epicentre of worldwide bicycle distribution and needs to stand up tall and be proud of this achievement.

The Hub takes this idea and holds it aloft as a symbol and reminder to the city of its proud history, whilst making a statement towards the implementation of urban strategies acknowledging new ways of inhabiting the city and criticises how it is currently overlooked.
Taking influence from our European counterparts, this project was entirely based around the fluidity and movement throughout the spaces extracted from the initial programming. The project emerged by creating a functional integration of a cycle network with bicycle storage facilities alongside a grassroots-based bicycle factory. The interaction between the pedestrian and cyclist mindset was key, having accessible spaces for all types of users. Another crucial aspect to the project was to have an emphasis on transparency through the urban design, with the idea being that at any place or moment within the site, flashes of movement and speed will be experienced through a visible link between the bystander and cyclist.
Bicycles were used as an asset to the site, to create a dynamic way of traversing through the building using the cyclist to create a powerful image of perpetual motion that worked hand in hand with the functionality, accessibility, materiality and winder urban integration.